From the Lansing State Journal:

“Sean Murphy, an employee at Preuss Pets in Lansing, has unofficially broken a world record.  Murphy successfully managed to fit 16 Madagascar hissing cockroaches into his mouth for a total of 10 seconds Friday night at the Old Town pet store. The current world record is 11 cockroaches.  “My first thought was I can beat that” said Murphy. “Eleven doesn’t seem like that many.”  Murphy initially stopped at 12 cockroaches and waited the official 10 seconds, but then continued until he reached 16.  “I’ve never gotten it in one try so that was a big surprise,” he said. “Let’s see if anyone can match that within the next year and maybe next Halloween I’ll shoot for 20.”

Wait, just in case you missed this: “I’ve never gotten it in one try”.  So this guy has done this before…. probably many times.  I’ll bet he’s a real hit with the ladies.